My key learning is that user experience and conversion are very closely connected. 

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    Hands-on Assignments: Digital Marketing at UW

    Design decisions shape results-1
    Design Decisions Shape Results

    Every click is a part of the user experience!

    User Experience Drives Conversion-1
    User Experience Drives Conversion

    Those choices directly influences engagement and conversions.

    Design with the User in Mind
    Design with the User in Mind

    Creating an efficient design leads users to not only visit but also take action.

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