It is about simple, user-focused design and facilitating communication.

    uw-crest-color-web-digital-1

    Hands-on Assignments: Digital Marketing at UW

    an image showing a user focusedcentral design-1
    Cluster #1: User-Focused Design

    Intuitive navigation, mobile optimization, accessibility.

    value driven content an image of the viewer opening an email and feeling valued or like the content is useful
    Cluster #2: Value-Driven Content

    Relevant information, helpful resources, and clear calls-to-action.

    Trust Conversion consistent branding credibility signals and personalized engagement-1
    Cluster #3: Trust & Conversion

    Consistent branding, credibility signals, and personalized engagement.

    Students created this site. You can learn how as well!