Quickly Capture Viewer Attention!

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    Hands-on Assignments: Digital Marketing at UW

    one main image of anything on a website page to catch viewer attention
    Use Key Media to Attract Your User

    Do not overwhelm your customer with too many images!

    image of a website with a clear hero banner and tagline that answers who the website is for what it is about and why they should care-1
    Keep Hero Banner Simple

    Immediately answer user questions of what this is for, who it is for, and why they should care.

    a consumer is easily navigating a website-1
    Include a Call to Action

    Make it clear what the next step is that you want the viewer to take!

    Students created this site. You can learn how as well!