Define your website visitors and why they’re there

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    Hands-on Assignments: Digital Marketing at UW

    a search bar that says key word
    Find an answer to their questions

    Start with key words!

    diverse set of consumers
    Focus on your specific customers and what they’re asking

    Who is your target market?

    magnifying glass over a computer-1
    Design to help your consumers find information

    Emphasize consistency and standards

    Students created this site. You can learn how as well!