It is vital to view your company and website thorugh the eyes of your target consumers.

Hands-on Assignments: Digital Marketing at UW

Put yourself in the shoes of the consumer
Don't automatically assume they know everything, create the website with the mindset that you are the consumer.

Create an FAQ page
Creating this page allows for consumers to understand the product or service and become as informed as possible. Leaving no questions before purchase!

Make it easy for consumers to interact with you...
Put an address, phone number and email on your website. Make the personal connection and answer questions!