Improving User Experience

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    Hands-on Assignments: Digital Marketing at UW

    a consumer is happy because they feel like their experience is tailored to them-1
    Cluster #1: Segmentation & Personalization

    Tailor content to user behavior, demographics, or stage in the consumer journey (AIDA).

    two people each using a computer one person is frustrated and there is a red x above him the other person is happy with a green check mark above her
    Cluster #2: A/B Testing

    Experiment with various elements of the customer experience to understand what drives engagement for your market. 

    a consumer is easily navigating a website-1
    Cluster #3: Accessibility & Design Thinking

    Understand what users are looking for and accommodate by ensuring ease of use for consumers.

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