Website attention within even the first second is key.

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    Hands-on Assignments: Digital Marketing at UW

    A cartoon blonde female marketing student making a website
    The 1-3-6 Second test shows how impactful attention can be

    Within those short time frames, attention is already being evaluated

    peopke looking a t a computer with two different versions of a webpage
    A/B Testing can Improve Website Experience

    Different webpage versions can ehance use and determine what is leading to greater user conversions

    werbsite with strong visuals and high contrast buttons
    Strong visuals and high contrast buttons capture attention

    This covers of the the 5 C's of theconversion framwork to grabviewers attention

    Students created this site. You can learn how as well!