Webpages and Emails Answer Consumer Questions

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    Hands-on Assignments: Digital Marketing at UW

    a webpage that is easy to navigate
    Create Easy Navigation

    Use content pillars and clusters to allow a user to navigate the site from any page!

     

    shopping webpage with images of clothing prouducts customer ratings
    Clear Context and Value

    Websites and emails should make the product/service and its value clear from a first glance! 

    excited cartoon shopper with a shopping cart
    Call to Action!

    Make an obvious next step for the customer in their conversion journey!

    Students created this site. You can learn how as well!