Making it easy for the customer to proceed on their journy across the website

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    Hands-on Assignments: Digital Marketing at UW

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    Navigation and Wayfinding

    Help users know where they are, where they can go next, and how to get there easily

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    Guidance & Next-Step Cues

    Encourage users to take the next logical action confidently

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    Personalization & Anticipation

    Anticipate what the user might need next and serve it proactively

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