Important for consumers to feel like the site was built for them

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    Hands-on Assignments: Digital Marketing at UW

    Someone navigating a website to find info on something theyre searching for
    Begin with background research that identifies the main questions target consumers are asking about.
    Start with keywords
    content pillars and clusters-2
    Use pillars and clusters to help answer those questions

    Remember Fitts’ Law

    FACTS
    Give the facts (Info site to blogs, eCommerce to Products)

    Remember to have a CTA

    Students created this site. You can learn how as well!