My key learning around web is to enhance user experience 

    uw-crest-color-web-digital-1

    Hands-on Assignments: Digital Marketing at UW

    show a guy looking at a computer saying wow they have a lot to offer
    Show what your company has to offer right away

    customers' attention spans are short, show them what you have to offer (think 1-3-6) 

    being in control of content when using a website
    Keep The Consumers in Control of Their Content

    They get to search for what they are specifically looking for 

    offer quick help on the website like search bars and FAQs-1
    Offer Quick Help

    FAQs and search bars increase conversion rates 

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