The Basics of UTMs (Urchin Tracking Module) in Digital

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    Hands-on Assignments: Digital Marketing at UW

    A student that is very distracted by their laptop and phone
    Importance of Tracking

    Help determine which tactics are working

    Website design needs to be simple and helpful
    Small Text Snippets

    Appended to URLs in a standard way

    User continues to engage with website
    Campaign Processes

    Structure the tags consistently

    Students created this site. You can learn how as well!