The goal of digital content is to create an accessible, personalized experience for users

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    Key Takeawyas From Module 2: Website/Email Content Strategy

    They ask you answer Your goal as a marketer is to answer your consumers questions-1
    They Ask, You Answer!

    Your goal is to answer all their questions with your content

    Consumer Moving Through the Customer Journey-1
    Website Design Should Encourage Movement Through Customer Journey

    Layouts should be intuitive and drive people towards your call-to-action

    Personalized content builds trust credibility and loyalty
    Consumers Respond Better to Tailored Website and Email Content

    Personalized content builds trust, credibility, and loyalty

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