Clarifying Customer Questions

    uw-crest-color-web-digital-1

    Vintage 101: A Shoppers Handbook

    They ask you answer Your goal as a marketer is to answer your consumers questions-1
    Quality Scale: “Defining vintage condition”

    Customer reference scale: "Mint to Greatly Used"

    Authenticity: “Fab or Fraud”

    Digital Authentication tool for identifying designer from knock offs.  

    Students created this site. You can learn how as well!